Privacy Policy

The Internet is as safe a place as it is scary, but at, from browsing our brands to making a purchase, we want to make sure you feel comfortable and confident as a customer. Below, we detail how our company will use and protect the information you provide when you visit or use our site. Whatever we hang on to, including your name, home or mailing address, and payment information, rest assured it is guarded securely.

Our Privacy Policy is subject to change without notice; we suggest a thorough review on a regular basis.

Who we are

Eqgenetics and our website address is:

The Information We Need…

When you visit or place an order with, we may ask you to provide the following information before you can follow through with a purchase:

– Full name
– Home/Mailing address, email address, and other contact information
– We may collect information on your preferences and interest
– We may request you participate in surveys or questionnaires, though this is optional

…And How We Use It

Why are we collecting and storing this info? We’ve listed our reasoning below, least of which being to tailor your shopping experience for personalized and convenient service:

– Internal record keeping
– Product improvement
– Newsletter list building
– Market research (administered solely on behalf of and no other outside party)

We’ll never give out or sell your personal info to outside entities or third parties.

Analytics and Tracking uses Google services to track and explore how visitors are using our website, and involves embedding “cookies” on your computer. The information collected is stored on Google’s servers and includes your IP address.

Disallow cookies on your computer by disabling them in your browser options. Note that this may affect the way you use the website.

By using you agree to our usage of this collected data and IP address.


Any and all confidential information collected from visitors and customers of our site will be securely stored according to industry standard data protection guidelines.

If you want to limit our access to your personal information, you can:

Check the box on any form sitewide that allows you to make your information unavailable for “direct marketing purposes”
Contact us as via phone or to request your personal info no longer be available for marketing purposes.

You also have the option to access details of any personal information has collected about you by filling a request, authorized through the Data Protection Act.

Feel free to contact us at any time to make corrections to information we have on file.